This Privacy Notice describes how Le Management ApS, Le Management Sweden AB, Le Management DE Services GmbH, Le Management DE GmbH, Le Management Society & LM Kids ApS (hereinafter referred to as “We” or “us”) process personal data.
1. Data controller
The legal entity who is responsible for the processing of your personal data
brand institute ApS VAT: 40833714 Aaboulevarden 52, 2-4. floor 8000 Aarhus C Denmark (+45) 88 77 59 00
brand institute ApS is data controller for the following companies:
Le Management ApS
Le Management Sweden AB
Le Management Society ApS
Le Management DE GmbH
Le Management Services DE GmbH
Le Management Kids ApS
Hood Agency ApS
brand institute ApS is the data responsible to all its sister companies listed above and is responsible for the overall processing of personal data.
2. Contact Should you have any questions or concerns regarding the processing of your personal data, you are very welcome to contact us at [email protected].
You are welcome to contact us using one of the following languages: Danish,
English, Swedish or German. All such communications are examined, and replies
issued where appropriate as soon as possible. Please allow us a maximum of 14
days to process your request.
3. Which data do we collect about you and for which purposes
In the following we will account for the purposes of the data processing.
3.1. Delivery of services – Models, follow models, future faces or influencers In order for brand institute to provide its core services as a modelling agency, it is necessary for us to process your personal information. If you have chosen one of more of the companies within brand institute to represent you as a talent, the processing of your personal data follows the delimitations of the talent representation agreement. This information includes data such as, name, contact details, special markings, pictures, details for accounting, nationality, address, personal interests (which are compatible with the task we are performing, for example if you have experience surfing and this is relevant to clients), date of birth, eye color and measurements. The legal grounds on which we rely in order to process your personal is article 6.1.b in the personal data protection act. In unique and individually assed cases, it might be necessary to collect and process sensitive information directly, for example information related to your health. In such case the legal grounds for the processing is primarily found in article 9.2.a or subsidiary article 9.2.c
Also, legal and regulatory obligations that we are subject to, such as
keeping records for tax purposes or providing information to a public body or
law enforcement agency, can in some cases constitute the legal grounds for the
processing your personal data, please cf. article 6.1.c.
We collect the information directly from you. In some cases, we collect
information from other collaborating model agencies, who is acting on a
customary power of attorney. Information can also be collected by using our
Information collected is kept for as long as it is necessary to perform the
tasks delimitated by the talent representation agreement. Should you decide to
terminate the representation agreement, we will store your information up to 1
year after the termination date. In specific cases we can keep the records for
a shorter or longer periods of time, hereunder to comply with regulatory
3.2. Delivery of services – Clients
In connection with the services we perform to clients, an account will be
opened in our booking and CRM system. To each account one or more contacts will
be attached. If you are one of these contacts, we will process information
about you. The processing of data is necessary for the performance of a
contract or agreement that clients enter into with us, cf. article 6.1.b.
subsidary the processing can also be based on article 6.1.f.
We process information that you transfer to us via email or telephone or
from public available sites, like your LinkedIn profile. This information is
name, position, email, telephone and place of employment.
Business records related to previous clients and collaborations are kept on record for 5 years, running from the most recent collaboration between brand institute and the client. In specific cases this be can extended due to regulatory requirements.
Booking contracts containing usage rights are kept on record for 20 years
following the completion of the agreement. These contracts will contain name
and email account.
3.3. Sales promotion
We use personal information in marketing efforts, including efforts to target
our communication to you specifically. The targeted communication includes
sending newsletters. To this end, we only treat common personal information
including name & email. If you do not want to continue receiving any
marketing materials from us, you can click on the unsubscribe function in the
newsletter or by contacting us directly.
3.4. Manage and improve our website
We collect your personal data from you directly and indirectly when you use our
website(s). For example, to improve your experience when you use our Website
stored in a user’s browser), which may collect personal data. Additional
can control these can be found in our cookie notice.
Furthermore do we use Google Analytics to collect certain information about
the visitors of our homepages.
3.5. Job applications
In connection with open job positions, we keep the personal information from
candidates up to 6 months after we have received the application.
3.6. Castings We collect your personal information when you show up at our open castings. In order for us to provide our core services as a modelling agency we take pictures of you as well as we collect your name, contact details, special markings, eye color, measurements etc. in regard to determine whether or not brand institute will represent you as a talent. If not, your data will be deleted after 14 days. If we decide to keep you as one of our follow models, your information will be moved to one of our secured systems, but only with your consent. We will keep your information as long as it is necessary to perform our task as your agency. Should you decide to end the relationship with brand institute, we will store your information up to one year after the termination date of the relationship. The legal grounds on which we rely in order to process your personal information is article 6.1.b in the personal data protection act.
3.7. Scouting When you get scouted, we have to collect your name and contact details in order for us to reach out to you and make an appointment at our offices. As soon as we start taking pictures of you as well as collecting your measurements, eye color, special markings etc. we do it in regard to find out whether or not brand institute will represent you as a talent. If not, your data will be deleted after 14 days. If we decide to keep you as one of our follow models, your information will be moved to one of our secures systems, but only with your consent. We will keep your information as long as it is necessary to perform our task as your agency. Should you decide to end the relationship with brand institute, we will store your information up to one year after the termination date of the relationship. The legal grounds on which we rely on order to process your personal information is article 6.1.b in the personal data protection act.
4. Recipients of personal data
We may transfer your personal data disclosed by or collected from you to the
following categories of entities:
such as by way of example; e-mail, Cloud Services, telephone and internet.
Clients and client
prospects (Only relevant to services performed after point. 3.1.)
In some cases, to perform our services under section 3.1, it might be
necessary to transfer personal data to recipients in countries outside the
EU/EEA or international organizations, in such cases the legal grounds for this
is article 49.1.c.
5. Your rights
Subject to the conditions set out in the personal data protection act, you are
entitled to enjoy the following rights:
The right to
request access to your personal data
The right to
rectification of your personal data
The right to
erasure of your personal data
The right to
restriction of processing
The right to
The right to
object against the processing of your personal data
Please note that the rights are not absolute, as they should be balanced against legal obligations and brand institute’s legitimate interests.
6. Complaints You have the right to file a complaint with the competent supervisory authority, which in the case for brand institute is “The Danish Data Protection Agency” (Datatilsynet). More information can be found here: www.datatilsynet.dk
7. Revision of our privacy notice
We keep our privacy notice under regular review and thus the notice may be
subject to changes from time to time. The date of the latest revision of the
can be found on the bottom of this page. Any new modified or amended privacy
notice will apply as per the revision date. Therefore, we encourage you to
periodically review this statement to be informed about how we are protecting